{"product_id":"werbeflache-frei","title":"Werbefläche frei","description":"\u003cp\u003e\u003cem\u003eMixed media on board · 220 × 150 cm\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA large-format, socially critical major work in rust and brown tones: at its centre, a figure covered in ornament hangs upside down beneath the painted lettering “WERBEFLÄCHE \/ frei” (advertising space available), surrounded by doll-like dismembered bodies and a wheel of legs bearing the inscription “DIEN NORM” (serve the norm). An uncompromising reflection on commerce, standardisation and the body made available.\u003c\/p\u003e\u003ch3\u003eBackground\u003c\/h3\u003e\u003cp\u003eArt of the 1980s engaged intensely with advertising and consumer culture. Artists adopted the visual language of commercial imagery in order to question its promises; a well-known example is Barbara Kruger’s work “Untitled (I shop therefore I am)” from 1987, which recasts Descartes’ dictum “I think, therefore I am” as a formula of consumer society. Text within the image and the aesthetics of the billboard were among the recurring devices of socially critical art in this period.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSigned certificate of authenticity SCHERO × LytraG\u003c\/li\u003e\n\u003cli\u003eDocumented provenance directly from the artist’s studio\u003c\/li\u003e\n\u003cli\u003eWorldwide insured art transport\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eAcquisition:\u003c\/strong\u003e Original works are placed by personal arrangement – enquiries to \u003ca href=\"mailto:info@lytrag.com\"\u003einfo@lytrag.com\u003c\/a\u003e. The price shown is a guide price.\u003c\/p\u003e","brand":"SCHERO × LytraG","offers":[{"title":"Default Title","offer_id":58643428344156,"sku":null,"price":9000.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/6109\/9356\/files\/schero-werbeflaeche-frei.jpg?v=1786631509","url":"https:\/\/lytrag-store.de\/en\/products\/werbeflache-frei","provider":"SCHERO × LytraG","version":"1.0","type":"link"}